Courses Taught:

Agribusiness Finance
Adv. Agribusiness Finance
Agricultural Cooperatives
Agribusiness Statistics
Managerial Economics

Research Interests and Experience:

Working with the National Food and Agricultural Policy Project, Dr. Richards' primary research interests lie in the performance and structure of world horticultural markets. He is also interested in agricultural cooperatives, agricultural insurance, and the economics of dairy production. He received his Ph.D. in 1994 from Stanford University where his dissertation concerned the inefficiencies due to regulation in the Canadian dairy industry.

Academic Experience:

1999-curr. Associate Professor, Arizona State University East
1994-99 Assistant Professor, Arizona State University East
1993-94 Visiting Assistant Professor, University of Alberta (Canada)
1991-92 Lecturer, Red Deer College (Canada)
1990-91 Lecturer, University of Lethbridge (Canada)

Industry Experience:

1991 Research Associate (summer), Canada West Foundation, Calgary, Alberta
1990 Research Associate (summer), Lethbridge Experiment Station
Agriculture Canada, Lethbridge, Alberta

Awards, Honor Societies

American Agricultural Economics Association, Outstanding Journal Article, 1998. American Journal of Agricultural Economics.
Western Agricultural Economics Association, Outstanding Journal Article, 1998. Journal of Agricultural and Resource Economics.
Northeastern Agricultural Economics Association, Outstanding Journal Article, 1998. Agricultural and Resource Economics Review.
Western Agricultural Economics Association, Outstanding Journal Article, 1996. Journal of Agricultural and Resource Economics.
Canadian Agricultural Economics and Farm Management Society, Outstanding Journal Article, 1996. Canadian Journal of Agricultural Economics.
Canadian Agricultural Economics and Farm Management Society, Outstanding Journal Article, 1995. Canadian Journal of Agricultural Economics.
Dissertation of the Year, honorable mention, American Agricultural Economics Association, 1994.
George P. Schultz Fellowship in Canadian Studies, Stanford University, 1993.

Scientific and Professional Societies

American Agricultural Economics Association
Canadian Agricultural Economics and Farm Management Society
Western Agricultural Economics Association
Food Distribution Research Society

Publications

Refereed Journal Articles

1. Timothy J. Richards and Paul M. Patterson. "The Economic Value of Public Relations Expenditures: Food Safety and the Strawberry Case." Journal of Agricultural and Resource Economics forthcoming, December, 1999.

2. Timothy J. Richards. "A Discrete/Continuous Model of Fruit Promotion, Advertising and Response Segmentation." Agribusiness: An International Journal forthcoming 1999.

3. Paul M. Patterson and Timothy J. Richards. "The Value of Print Advertisement Characteristics: A Structural Latent Variable Approach." Agribusiness: An International Journal forthcoming, 1999.

4. Timothy J. Richards, X. M. Gao; and Paul M. Patterson. "Advertising and Retail Promotion of Washington Apples: A Structural Latent Variable Approach to Promotion Evaluation." Journal of Agricultural and Applied Economics. April, 1999.

5. Timothy J. Richards. "Dynamic Model of Commodity Promotion: A Household Production Approach." American Journal of Agricultural Economics. February. 1999.

6. Timothy J. Richards and Paul M. Patterson. "Hysteresis and the Shortage of Agricultural Labor." American Journal of Agricultural Economics November. 1998.

7. Timothy J. Richards and Paul M. Patterson. "Dynamic Complementarity in Export Promotion: The Market Access Program in Fruits and Vegetables." Journal of Agricultural and Resource Economics. December. 1998.

8. Timothy J. Richards, Pieter van Ispelen, and Paul M. Patterson. "Modeling Fresh Tomato Marketing Margins: Econometrics versus Neural Networks." Agricultural and Resource Economics Review. October. 1998.

9. Timothy J. Richards and Pamela Mischen. "Adverse Selection and the Demand for Specialty Crop Insurance." Journal of Agribusiness. Spring, 1998.

10. Timothy J. Richards, X. M. Gao, and Paul M. Patterson. "The Demand for Value Added and Convenience: A Household Production Approach." In press. Agribusiness: An International Journal. 1998.

11. Timothy J. Richards, K. K. Klein, and A. M. Walburger. "Principal-Agent Relationships in Agricultural Cooperatives: An Empirical Analysis from Rural Alberta." Journal of Cooperatives. 1998.

12. Timothy J. Richards, Kurt K. Klein, and Alan Walburger. "Determinants of Cooperative Patronage in Alberta." Canadian Journal of Agricultural Economics. July, 1997.

13. Timothy J. Richards, Pieter Van Ispelen, and Albert Kagan. "A Two-Stage Model of the Effect of Promotion on U.S. Apple Exports." American Journal of Agricultural Economics. August, 1997.

14. Timothy J. Richards and Scott Jeffrey. "Supply Management and Investment in Canadian Dairy." American Journal of Agricultural Economics. May, 1997.

15. X. M. Gao, Timothy J. Richards, and Albert Kagan. "A Latent Variable Model of Consumer Taste Determination and Taste Change For Complex Carbohydrates" Applied Economics. December, 1997.

16. Timothy J. Richards, Paul M. Patterson, and Pamela Mischen. "An Economic Analysis of the Market Access Program." Georgetown Policy Review. Fall, 1997.

17. Timothy J. Richards, Albert Kagan, and X. M. Gao. "Structural Change in Staple Carbohydrate Demand" Agricultural and Resource Economics Review. April 1997.

18. Timothy J. Richards and Scott Jeffrey. "The Value of Genetic Traits in Alberta Dairy" Canadian Journal of Agricultural Economics. November, 1996.

19. Timothy J. Richards, Albert Kagan, Pam Mischen, and Richard Adu-Asamoah. "Marketing Order Suspension and Fresh Lemon Retail-FOB Margins." Journal of Agricultural and Applied Economics. December, 1996.

20. Timothy J. Richards. "Hysteresis and Investment in Alberta Dairy." Journal of Agricultural and Resource Economics. July, 1996.

21. Timothy J. Richards. "The Effect of Supply Management on Productivity Growth in Alberta Dairy."Canadian Journal of Economics. March, 1996.

22. Timothy J. Richards. "Supply Management and Productivity Growth in Alberta Dairy" Canadian Journal of Agricultural Economics. November, 1995.

23. Timothy J. Richards and B. Freeze. "Estimating Lactation Curves for Use in Dairy Mathematical Programming Models" Journal of Dairy Science. November, 1992.

National Conference Reviewed Papers, Abstracts, Presentations

1. Timothy J. Richards and K.K. Klein. "Supply Response of Canola on the Canadian Prairies" Presented at the Canadian Agricultural Economics and Farm Management Society meetings, Vancouver, B.C. August, 1990.

2. Timothy J. Richards and B. Freeze. "Estimating Lactation Curves in Dairy Cattle" Presented at the Western Agricultural Economics Meetings, Portland, Oregon, July, 1991.

3. Timothy J. Richards. "Comparative Advantage in Dairy: an International Comparison of Productivity Growth" Presented at Supply Management in the Twenty-First Century Conference, McGill Univ., St. Anne-de-Bellevue, PQ. June, 1994.

4. Timothy J. Richards and S. Jeffrey. "The Value of Genetic Traits in Alberta Dairy" Presented at Canadian Agricultural Economics and Farm Management Society Meetings, Regina, Sask. July, 1994.

5. Timothy J. Richards. "Hysteresis and Agricultural Investment: an Alternative Explanation of the Fixed Asset Theorem" Presented at the American Agricultural Economics Association Meetings, San Diego, CA., August, 1994.

6. Timothy J. Richards and Scott R. Jeffrey. "Efficiency and Cost of Production in Alberta Dairy" Canadian Journal of Agricultural Economics: Proceedings of the 1995 Annual Meetings, Ottawa July 6-9. December, 1995.

7. Timothy J. Richards, Albert Kagan, Richard Adu-Asamoah, and Pam Mischen. "The Effect of Marketing Order Termination on Fresh Lemon Margins" Presented at American Agricultural Economics Association meetings, Indianapolis, Indiana, August, 1995.

8. Timothy J. Richards, Albert Kagan, Richard Adu-Asamoah, and Pam Mischen. "Structural Change in Staple Carbohydrate Demand" Presented at Western Agricultural Economics Association meetings, Rapid City, South Dakota, July, 1995.

9. Kurt K. Klein, Timothy J. Richards, and Alan Walburger. "An Empirical Test of the Principal-Agent Problem in Alberta Cooperatives." Presented at Canadian Agricultural Economics and Farm Management Society Meetings, Lethbridge, Alberta, July, 1996.

10. Kurt K. Klein, Timothy J. Richards, and Alan Walburger. "Determinants of Cooperative Patronage in Alberta." Presented at American Agricultural Economics Association Meetings, San Antonio, Texas, July, 1996.

11. Timothy J. Richards, Pieter Van Ispelen, and Albert Kagan. "A Two-Stage Model of the Effect of Promotion on U.S. Apple Exports." Presented at NEC-63 Conference, Cancun, Mexico, May, 1996.

12. Timothy J. Richards, X. M. Gao, and Paul Patterson. "A Structural Latent Variable Approach to the Evaluation of Branded versus Generic Promotion of Potatoes." Presented at NEC-63 Conference, Monterey, CA., Oct. 1996.

13. Timothy J. Richards, Pieter Van Ispelen, and Albert Kagan. "Forecasting Retail-Farm Margins for Fresh Tomatoes: Econometrics vs Neural Networks." Paper presented at NCR-134 Conference, Chicago, Illinois, Apr. 1997.

14. Timothy J. Richards, and Pam Mischen. "The Demand for Specialty Crop Insurance: Adverse Selection and Efficiency." Paper presented at Western Agricultural Economics Meetings, Reno, NV. July, 1997.

15. Timothy J. Richards, X.M. Gao, and A. Kagan. "The Demand for Quality and Convenience: A Household Production Approach." Paper presented at American Agricultural Economics Association Meetings, Toronto, Ont. July, 1997.

16. Timothy J. Richards. "Dynamic Household Production Model of Commodity Promotion: An Application to Washington Apples." Paper presented at American Agricultural Economics Association Meetings, Toronto, Ont. July, 1997.

17. Timothy J. Richards and Pieter Van Ispelen. "Forecasting Marketing Margins for Fresh Tomatoes: Neural Networks and Econometrics." Paper presented at American Agricultural Economics Association Meetings, Toronto, Ont. July, 1997.

18. Paul M. Patterson and Timothy J. Richards. "The Effectiveness of Apple Advertisement Characteristics: A Structural Latent Variable Approach." Paper presented at NEC-63 conference, Orlando, FL. March, 1998.

19. Timothy J. Richards and Amy Bryant. "Hysteresis and the Shortage of Agricultural Labor." Paper presented at American Agricultural Economics Association Meetings, Salt Lake City, UT. July, 1998.

20. Timothy J. Richards and Paul M. Patterson. "Dynamic Complementarity in Export Promotion: The Market Access Program in Fruits and Vegetables." Paper presented at American Agricultural Economics Association meetings, Salt Lake City, UT. July, 1998.

21. Timothy J. Richards and Paul M. Patterson. "New Varieties and the Returns to Commodity Promotion: the Case of Washington Fuji Apples." Paper presented at American Agricultural Economics Association meetings, Salt Lake City, UT. July, 1998.

22. Timothy J. Richards and Paul M. Patterson. "The Economic Value of Spin Control: Food Safety and the Strawberry Case." Paper presented at Food Distribution Research Society meetings, Monterey, CA. Oct., 1998.

23. Timothy J. Richards. "The Effect of Promotion and Advertising on Consumer Brand Choice and Purchase Incidence." Paper presented at NEC-63 conference, Tempe, AZ. Oct., 1998.

Book Chapters

1. K. K. Klein and Timothy J. Richards, "The Feeding Value of Ethanol Production Byproducts to Livestock" in Michelle Heath ed. Towards a Commercial Future: Ethanol and Methanol as Alternative Transportation Fuels, Canadian Energy Research Institute, Calgary, January, 1989.

2. R. Barichello, B. Stennes, R. Romain, and T.J. Richards. "Cost Competitiveness in the Canadian and U.S. Dairy Industries" in Regulation and Protectionism Under GATT. A. Schmitz, G. Coffin, and K. Rosaasen eds. Boulder, Co: Westview Press, 1995.

3. K. Rosaasen, J. Lokken, and T. J. Richards. "Provincialism: Problems for the Regulators and the Regulated" in Regulation and Protectionism Under GATT. A. Schmitz, G. Coffin, and K. Rosaasen eds. Boulder, Co: Westview Press, 1995.