Selected
articles published in the Journal of Macromarketing, as
recommended by members of the Editorial Policy Board
This page was created to
give prospective contributors to the Journal some ideas on foci,
length, organization, style and content of a few noteworthy articles
published in JMM. The list of articles, pared from a much longer
list, is based on recommendations from members of the Editorial Policy
Board of the Journal of Macromarketing; it may be changed
occasionally to include other articles recommended. Please note that
formatting and style guidelines have evolved; for current guidelines
please visit this link.
Staying the
Macromarketing Course and Expanding Boundaries, Shultz, Spring
2004
An Invitation
to Participate in Affairs of the Journal of Macromarketing,
Fisk, Spring 1981
The Visions of Charles C. Slater: Social Consequences of Marketing,
Nason and White, Fall 1981
The Political Economy of Marketing Systems: Reviving the Institutional
Approach, Arndt, Fall 1981
Public Regulation of Marketing Activity: Part I: Institutional
Typologies of Market Failure, Harris and Carman, Spring 1983
Framework for Analyzing Marketing Ethics, Laczniak, Spring
1983
Macromarketing: A Social Systems Perspective, Dixon, Fall 1984
A General Theory of Marketing Ethics,
Hunt and Vitell, Spring 1986
Marketing and Economic Development:
Review, Synthesis, and Evaluation, Wood and Vitell, Spring 1986
Measures of
Structural Change in Macromarketing Systems, Layton, Spring 1989
Evolution of Ethnodominated Marketing
Channels: Evidence from Oman and Sudan, Speece, Fall 1990
Toward a Unified Theory of
Macromarketing: A Systems Theoretic Approach, Meade and Nason,
Fall 1991 Retailing
in Classical Athens: Gleanings from Contemporary Literature and Art,
Dixon, Spring 1995
The First Dialogue on
Macromarketing, Shaw, Spring 1995
Marketing
and the Wealth of Firms, Falkenberg, Spring 1996
Comparative
Marketing Measures of Societal Quality of Life: Substantive Dimensions
in 186 Countries,
Peterson and Malhotra, Spring 1997
Improving
Life Quality for the Destitute: Contributions from Multiple-Method
Fieldwork in War-Ravaged Transition Economies, Shultz, Spring
1997
Sustainable Consumption and the
Quality of Life: A Macromarketing Challenge to the Dominant Social
Paradigm, Kilbourne, McDonagh, and Prothero, Spring 1997
Treating
the Nation as a Brand: Some Neglected Issues, J. O'Shaughnessy and
N.J. O'Shaughnessy, Spring 2000
Conspicuous Consumption versus the Protestant
Ethic: The View from Pepys's Diary, Dixon, Fall 2001
Organizational
Transformations in Transitional Economies, Carmen and Dominguez,
December 2001
Macromarketing and International
Trade: Comparative Advantage versus Cosmopolitan Considerations,
Ellis and Pecotich, June 2002
Commercial Amphoras: The Earliest Consumer Packages, Diane Twede,
June 2002
Developing a
Subjective Measure of Consumer Well-being, Lee, Sirgy, Wright,
and Larsen, December 2002
A Framework for Understanding the
Relationships between Religions and Markets, John D.
Mittelstaedt, June 2002
Globalization and Technological Achievement: Implications for
Macromarketing and the Digital Divide, Hill and Dhanda, December
2004
Globalization and Development: An
Expanded Macromarketing View, Kilbourne, December 2004
Marketing and
Development: Macromarketing Perspectives, Klein and Nason
Building
Understanding of the Domain of Consumer Vulnerability, Baker,
Stacey Menzel; Gentry, James W.; Rittenburg, Terri L., Fall 2005
Macromarketing as Agorology: Macromarketing Theory and the Study of the
Agora, Mittelstaedt, John D.; Kilbourne, William E.;
Mittelstaedt, Robert A., Fall 2006
Normative Perspectives for Ethical and Socially Responsible Marketing,
Gene R. Laczniak and Patrick E. Murphy, Fall 2006
Processual Learning,
Environmental Pluralism, and Inherent Challenges of Managing a
Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis,
Sylvain Charlebois and JoAnne Labrecque, June 2007
Marketing Systems - A
Core Macromarketing Concept, Roger A. Layton, September 2007
|
