TABLE OF CONTENTS

TABLE OF CONTENTS

VOLUME 28, NUMBER 3
September 2008

In this Issue: by Clifford J. Shultz, Terrence Witkowski, and William E. Kilbourne

The Search for a Dominant Logic: A Macromarketing Perspective
        Roger A. Layton

Rethinking Macro-Level Theories of Consumption: Research Findings from Nazi Concentration Camps
        Jill G. Klein and Ronald P. Hill

An Extension and Further Validation of a Community-Based Consumer Well-Being Measure
        Joseph M. Sirgy, Dong-Jin Lee, Stephan Grzeskowiak, Jean-Charles Chebat, J.S. Johar, Andreas Hermann, Salah Hassan,
        Ibrahim Hegazi, Ahmet Ekici, Dave Webb, Chenting Su, and Jordi Montana

A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise

        Steven Ward, Anthony Pecotich, Aron O’Cass, and Craig C. Julian

Frankincense, Myrrh, and Spices – the World’s Oldest Global Supply Chain?
        Bradley Z. Hull

Hidden Mountain: The Social Avoidance of Waste
        Edd de Coverly, Pierre McDonagh, Lisa O’Malley, and Maurice Patterson

Reviews & Communications

Reviews

Explorations of Marketing in Society, by Gregory T. Gundlach, Lauren G. Block, and William L. Wilkie
        Stanley J. Shapiro

Call for Papers

“Marketing History: Strengthening, Straightening, and Extending”
“Special Issue on Environmental Sustainability”

Guide for Submission of Manuscripts

TABLE OF CONTENTS

VOLUME 28, NUMBER 2
June 2008

From the Editor

The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?
           William E. Kilbourne and Les Carlson

Can Healthcare Organizations Better Contribute to Quality of Life by Focusing on Preventive Health Knowledge?
          Don Rahtz and Lisa Szykman

Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation
          Michael Jay Polonsky and Stacy Landreth Grau

Embedded Markets, Communities and the Invisible Hand of Social Norms
          Rohit Varman and Janie Arnold Costa

Predicting the Emergence of Innovations from Technological Convergence: Lessons from the 20^th Century
          Steven Schnaars, Gloria Thomas, and Caglar Irmak

Relationship Marketing at Wanamaker’s in the 19^th and Early 20^th Centuries
          Mark Tadajewski

Reviews & Communications

Communications
An Enlargement of the Notion of Consumer Vulnerability
          Suraj R. Commuri and Ahmet Ekici

Commentaries on Macromarketing Education

An Introduction to the Invited Commentaries on Macromarketing Education
Scott K. Radford and David M. Hunt

How Macro Should Macromarketing Be?
           William E. Kilbourne

Marketing, Society, and Government: Reflections on an Undergraduate Elective
 Scott K. Radford and David M. Hunt

Marketing, Society, and Controversy: An Online Course from a Macromarketing Perspective
          Stanley J. Shapiro

A Macromarketing Seminar
Robert A. Mittelstaedt

Books Recommended by the New Books Board:

Call for Papers

Guide for Submission of Manuscripts

TABLE OF CONTENTS

VOLUME 28, NUMBER 1
March 2008

From the Editor

In this Issue: Distributive Justice: Pressing Questions, Emerging Directions and the Promise of Rawlsian Analysis
                               Gene R. Laczniak and Patrick E. Murphy

A Theory of the Firm Perspective on Marketing and Distributive Justice
           Liselore Crul and George M. Zinkhan

A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice
           O.C. Ferrell and Linda Ferrell

Assessing Distributive Justice in Marketing: A Benefit-Cost Approach

Thomas A. Klein

Fair-Trade: Just How Ethical Are Exchanges?
            Amina Beji-Becheur, Virginie Diaz-Pedregal, and Nil Ozcaglar-Toulouse

Improving Income Positions of Primary Producers in International Marketing Channels: The Lake Victoria-EU Nile Perch Case

Buyer-Seller Information Asymmetry: Challenges to Distributive and Corrective Justice
            Oswald A. Mascarenhas, Ram Kesavan, Michael Bernacchi

Reviews & Communications

Abstracts from the 2007 Charm Conference: 13^th Conference on Historical Analysis & Research in Marketing (CHARM): Marketing History at the Center

Call for Papers

Guide for Submission of Manuscripts

TABLE OF CONTENTS

VOLUME 27, NUMBER 4
December 2007

From the Editor

In this Issue: Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue
                              M. Joseph Sirgy, Dong-Jin Lee, and Don Rahtz

Consumer Attitude toward Marketing and Subjective Quality-of-Life in the Context of a Developing Country
            Mark Peterson and Ahmet Ekici
 

The Subjective Well-Being of Nations: A Role for Marketing?
            Yue Pan, George M. Zinkhan, and Shibin Sheng

International Human Rights and Consumer Quality of Life: An Ethical Perspective

Ronald P. Hill, William F. Felice, and Thomas Ainscough

Developing a Quality of Life Measure to Assess the Impact of Community Services: The Case of Australian Community Banks
            Rhett H. Walker, Graeme Byrne, Bob Jamieson, and Lester W. Johnson
 

Household Life-Cycle Effects on Consumer Wealth and Well-Being for the Recently Retired
            William O. Bearden and Ronald P. Wilder

Reviews & Communications

Reviews

An Argument for Mind, by Jerome Kagan

John O'Shaughnessy

Ethical Marketing, by Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein
           Frederick W. Langrehr

For Business Ethics, by Campbell Jones, Martin Parker, and René ten Bos
           Jason C. Healy

Abstracts from the 2007 Joint Conference: The International Society of Markets and Development and the Macromarketing Society

Call for Papers

Guide for Submission of Manuscripts

TABLE OF CONTENTS

VOLUME 27, NUMBER 3
September 2007

From the Editor

In this Issue:

Marketing systems - A Core Macromarketing Concept

Roger A. Layton

Micro-Macro Linking Using System Dynamics Modeling: An Examination of Eco-Labeling Effects for Farmed Shrimp

Steven P. Arquitt and T. Bettina Cornwell

Research on Marketing Ethics: A Systematic Review of the Literature

Alexander Nill and John A. Schibrowski

Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency

Debra A. Laverie and Robert E. McDonald

Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives

Andreas F. Grein and Stephen J. Gould

Reviews & Communications

Reviews

The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 4

Morris B. Holbrook

Case Studies and Theory Development in the Social Sciences, by Alexander L. George and Andrew Bennett

John O'Shaughnessy

Competition and Growth: Reconciling Theory and Evidence, by Philippe Aghson and Rachel Griffith and The Moral Consequences of Economic Growth, by Benjamin Friedman

William H. Redmond

Gaviotas: A Village to Reinvent the World, by Alan Weisman

Ronald Savitt

Social Marketing in the 21st Century, by Alan Andreasen

William H. Redmond

Call for Papers

Guide for Submission of Manuscripts

INTERNATIONAL CONFERENCE ON MARKETING

AND DEVELOPMENT SPECIAL ISSUE

June 2007 

From the Editor

In this Issue

Processual Learning, Environmental Pluralism, and Inherent Challenges of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis

Sylvain Charlebois and JoAnne Labrecque

Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy

Terrence H. Witkowski

Here, There and Everywhere: Place Branding and Gastronomical Globalization in a Macromarketing Perspective

            Søren Askegaard and Dannie Kjeldgaard

Export Processing Zones in Development and International Marketing: An Integrative Review and Research Agenda

Nicolas Papadopoulos and Shavin Malhotra

Rising Markets And Failing Health: An Inquiry Into Subaltern Health Care Consumption Under Neoliberalism

Rohit Varman and Ram Manohar Vikas

Reviews & Communications

Reviews

The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 3

Morris B. Holbrook

The Flight from Reality in the Human Sciences

John O’Shaughnessy

Is the American Dream Killing You?: How “The Market” Rules Our Lives

Mark Peterson

The Era of Choice

William H. Redmond

A Twenty-First Century Guide to Aldersonian Marketing Thought

Eric H. Shaw

On Bullshit

Robert Mittelstaedt

Politics and Propaganda, Weapons of Mass Seduction

Phil Harris

Macromarketing Conference Abstracts 2006

Call for Papers

Guide for Submission of Manuscripts

TABLE OF CONTENTS

JOURNAL OF MACROMARKETING SPECIAL ISSUE

“The Future of Marketing’s Past” – Papers from the 2005 CHARM

March 2007

From the Editor

In this Issue

History of Marketing Thought

Sidney Levy:  Challenging the Philosophical Assumptions of Marketing

Garth E. Harris

The Myth of the Marketing Revolution

D.G. Brian Jones and Alan J. Richardson

History of Advertising

"Aunt Jemima Is Alive and Cookin’?": An Advertiser’s Dilemma of Competing Collective Memories

Judy Foster Davis

Pansies to Parents: Gay Male Images in American Print Advertising

Blaine J. Branchik

History of Consumer, Non-Profit, and International Marketing

Did Boulton Sell Silver Plate to the Middle Class?:  A Quantitative Study of Luxury Marketing in Late Eighteenth-Century Britain

Kenneth Quickenden and Arthur J. Kover

Marketing Practices Used by the Emerging American Public Library System from Inception to 1930

Brad Kleindl

Nestlé: A Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire

Yavuz Köse

Reviews & Communications

Reviews

The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 2

Morris B. Holbrook

Call for Papers

Index

Guide for Submission of Manuscripts

TABLE OF CONTENTS

SILVER ANNIVERSARY SPECIAL ISSUE

December 2006

From the Editor

In this Issue

Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora

            John D. Mittelstaedt, William E. Kilbourne and Robert A. Mittelstaedt

The General Theory of Marketing Ethics: A Revision and Three Questions

Shelby D. Hunt and Scott J. Vitell

Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak and Patrick E. Murphy

Historical Research in the Journal of Macromarketing, 1981 – 2005

D.G. Brian Jones and Eric H. Shaw

Macromarketing: Past, Present, and Possible Future

Roger A. Layton and Sanford Grossbart

Reviews & Communications

Communications

Envisioning a Future for Macromarketing

George Fisk

The Macromarketing Mosaic

Robert W. Nason

Macromarketing As a Pillar of Marketing Thought

William L. Wilkie and Elizabeth S. Moore

Alleviating Poverty: A Macro/Micro Marketing Perspective

Philip Kotler, Ned Roberto, and Tony Leisner

The Small and Long View

Robert F. Lusch

Focusing the Future of Macromarketing

Mark Peterson

A JMM Based Macromarketing Doctoral Level Reading List

Stanley  J.  Shapiro

Books and Macromarketing

Roger Dickinson

Reviews

The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 1

Morris B. Holbrook

Call for Papers

Index

Guide for Submission of Manuscripts

TABLE OF CONTENTS

VOLUME 26     NUMBER 1

JUNE 2006

From the Editor

In This Issue

It’s New but is it Good? New Product Development and Macromarketing

Donald R. Lehmann

 Marketing History

Trademark Registration Is Not a Right

            William Kingston

Quality-of-Life

 Macro Measures of Consumer Well Being (CWB): A Critical Analysis and a Research Agenda

M. Joseph Sirgy and Dong-Jin Lee

Identifying Quality-of-Life Priorities for Societal Development: Using a Market Orientation to Benefit Citizens

Mark Peterson

Limited Choice: An Exploratory Study into Issue Items and Soldier Well-Being

            David W. Marshall and Herbert L. Meiselman

 Reviews & Communications

Communications

Consumer Well Being and Quality of Life: An Assessment and Directions for Future Research

      Naresh K. Malhotra

Response to Art versus Commerce as a Macromarketing Theme

            Alan Bradshaw, Pierre McDonagh, and David Marshall

      Reply to Bradshaw, Mcdonagh, and Marshall: Turn Off the Bubble Machine          

Morris B. Holbrook

Reviews

Philosophical Foundations of Cognitive Neuroscience, by M.R. Bennett & P.M.S. Hacker

      Reviewed by John O’Shaughnessy

Red Sky at Morning: America and the Crisis of the Global Environment A Citizen’s Agenda for Action, by James Gustave Speth

            Reviewed by Ronald Savitt

Call of the Mall: On the Geography of Shopping, by Paco Underhill

            Reviewed by Laurie Meamber

In Praise of Blandness: Proceeding from Chinese Thought and Aesthetics, by François Jullien (translated by Paula M. Marsano)

            Reviewed by John Mittelstaedt

The Marketplace of Revolution:  How Consumer Politics Shaped American Independence, by T. H. Breen

            Reviewed by Terrence H. Witkowski

The Ethical Consumer, by Rob Harrison, Terry Newholm and Deirdre Shaw

Reviewed by Stanley J. Shapiro

New Books Board

Call for Papers

Guide for Submission of Manuscripts

TABLE OF CONTENTS

SPECIAL ISSUE:  VULNERABLE CONSUMERS

December 2005

From the Editor

In This Issue

Vulnerable Consumers

Building Understanding of the Domain of Consumer Vulnerability

Stacey Menzel Baker, James W. Gentry, and Terri L. Rittenburg

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Indentification

Gianfranco Walsh and Vincent-Wayne Mitchell

Critical Consumer Education:  Empowering the Low Literate Consumer
            Natalie Ross Adkins and Julie L. Ozanne

 Asian Americans in Magazine Advertising: Portrayals of the "Model Minority"
           Charles R. Taylor, Stacy Landreth, and Hae-Kyong Bang

Retail Redlining - Definition, Theory, Typology and Measurement

Denver D’Rozario and Jerome D. Williams

Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers

Madhu Viswanathan and Roland Gau

Reviews & Communications

Communications

Vulnerability in the Marketplace:  Concepts, Caveats, and Possible Solutions
                  Debra Jones Ringold

Do The Poor Deserve Less Than Surfers? An Essay for the Special Issue on Vulnerable Consumers
            Ronald Paul Hill

Strangers in the Neighborhood: On the Loss of ‘Society’
           Peter Svensson

Vulnerable Women on Screen and At Home: Soap Opera Consumption
           Barbara B. Stern, Cristel Antonia Russell, and Dale W. Russell

      Reviews

Setting Global Standards: Guidelines for Creating Codes of Conduct in Multinational Corporations, by S. Prakash Sethi
      Reviewed by Patrick Murphy

Advertising Ethics, by Edward Spence and Brett Van Heekeren
            Reviewed by Thomas A. Klein

      Bringing Books to Book: Jennifer Government, by Max Barry
            Reviewed by Stephen Brown

      Living It Up in Twitchell’s Branded Nation: Which Way To The Egress?: Living It Up:
      American’s Love Affair with Luxury, by James B. Twitchell (2003) and Branded
      Nation:  The Marketing of Megachurch, College, Inc., and Museumworld, by
      James B. Twitchell (2004)

      Reviewed by Morris B. Holbrook

Abstracts of the 2005 Macromarketing Conference

Abstracts of the 2005 CHARM

Abstracts of the 2005 International Conference on Marketing and Development

Call for Papers

Index

Guide for Submission of Manuscripts

TABLE OF CONTENTS

VOLUME 25     NUMBER 1

JUNE 2005

From the Editor

Some Macromarketing Thoughts on Recent Natural and Human-Induced Disasters
            Clifford J. Shultz, II

In This Issue

Intrusive Promotion As Market Failure: How Should Society Impact Marketing?
            William H. Redmond

Art-versus-Commerce as a Macromarketing Theme in Three Films from the Young-Man-with-a-Horn Genre

            Morris B. Holbrook

Marketing History

Periodization in Marketing History
            Stanley C. Hollander, Kathleen M. Rassuli, D.G. Brian Jones, and Laura
            Farlow Dix

Services in Society and Academic Thought: An Historical Analysis

            Stephen L. Vargo and Fred W. Morgan

One Hundred Years of Humor in American Advertising
            Fred K. Beard

Consumer Misbehavior: The Rise of Self-Service Grocery Retailing and Shoplifting in the United Kingdom c. 1950 – 1970

            Simon Phillips, Andrew Alexander, and Gareth Shaw

Global Policy and Environment

Addressing Sustainability and Consumption

            Anja Schaefer and Andrew Crane

Reviews & Communications

Reviews

Why Do Men Barbecue? Recipes for Cultural Psychology, by Richard A. Shweder

      Reviewed by John O’Shaughnessy

Changing Minds, by Howard Gardner

      Reviewed by John O’Shaughnessy

Resistance and Persuasion, edited by Eric S. Knowles and Jay A. Linn

      Reviewed by John O’Shaughnessy

The Paradox of Choice: Why More is Less, by Barry Schwartz

      Reviewed by William H. Redmond

Dark Age Ahead, by Jane Jacobs

      Reviewed by Ronald Savitt

The Pentagon’s New Map: War and Peace in the Twenty-First Century, by
      Thomas P.M. Barnett

      Reviewed by Mark Peterson

Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity, by Shelby D. Hunt
     Reviewed by O.C. Ferrell

 Rational Exuberance: Silencing the Enemies of Growth, by Michael J. Mandel

Reviewed by George Neva Fisk

New Books Board

Call for Papers

Guide for Submission of Manuscripts