Author
Guidelines (for PDF version - please click
here)
The Journal of Macromarketing is a scholarly
outlet that focuses on important issues as they are affected by
marketing and on how those issues affect the conduct of marketing.
Though primarily a marketing journal, the Journal of Macromarketing
is increasingly multidisciplinary and considers a wide range
of social science and business disciplines including management,
economics, sociology, policy, ecology and history. The journal covers
macromarketing areas such as competition and markets, marketing and
development, quality of life, the history of marketing, marketing and
public policy, marketing and society, marketing systems, and marketing
phenomena in the aggregate. Articles may involve explanatory theory,
empirical studies, policy, or methodological treatment of tests.
Manuscripts are reviewed with the
understanding that they:
·
are substantially new;
·
have not been previously published, unless as part of
proceedings, without copyrights, distributed for a conference sponsored
by the Journal of Macromarketing;
·
have not been previously accepted for publication;
·
are not under consideration by any other publisher;
·
will not be submitted elsewhere until a decision is
reached regarding their publication in JMM.
Four kinds of materials are published in the Journal
of Macromarketing. Feature articles explain relationships, analyze
data, or examine methodological concepts, tests, or approaches to a
problem. Reader response letters confirm or challenge viewpoints
expressed in feature articles. Reviews and communications summarize and
evaluate books and published research studies, and provide compelling
insights germane to macromarketing. Seminar abstracts summarize papers
presented at the annual Macromarketing Conference.
The procedures guiding the selection of articles for
publication in the journal require that no manuscript be accepted until
it has been reviewed by the editor, the section editor (if applicable),
and at least three outside reviewers who are experts in their respective
fields (often members of the Manuscript Review Board). Manuscripts are
reviewed simultaneously by geographically separated reviewers. It is
journal policy to remove the author's name and credentials prior to
forwarding a manuscript to a reviewer to maximize objectivity and ensure
that manuscripts are judged solely on the basis of content, clarity, and
contribution to the field. All manuscripts are judged on their
contribution to the advancement of science, the practice of
macromarketing, or both. Articles should be written in an interesting,
readable manner, and technical terms should be defined. In some highly
exceptional circumstances, the journal will publish an invited
manuscript from a noted scholar on a topic deemed of particular interest
to the development of the field of macromarketing.
Manuscripts submitted to the journal can be processed
most expeditiously if they are prepared according to these instructions.
MANUSCRIPT PREPARATION
Manuscripts should be typed double-spaced, including
references, formatted for letter (8.5" x 11") paper size. Do not use
single spacing anywhere except on tables and figures. Page numbers are
to be placed in the upper right-hand corner of every page. A tab indent
should begin each paragraph. Please allow the text to wrap, rather than
placing a hard return after every line. Manuscripts ordinarily should be
between 4,000 and 6,000 words (ca. 15 typewritten pages of text) using
Times New Roman 12-point type or larger. Articles of shorter length are
also acceptable and encouraged. Please refrain from using first person
singular in the text of the manuscript unless it is an invited article
or book review.
Submit manuscripts electronically, in Word format, to
jmm.agb@asu.edu. The author's name should not appear anywhere except on
the cover page. The author should keep an extra, exact copy for future
reference.
In the article, please be sure that acronyms,
abbreviations, and jargon are defined, unless they are well-known (such
as FBI) or in the dictionary or Chicago manual (e.g., Table 13.1 and
sec. 14.50). Quotes of 10 or more words include page number(s) from the
original source. Every Citation has a reference, and every reference is
cited.
For details of manuscript preparation not covered in the
following sections, see The Chicago Manual of Style, 14th
edition, Chicago and London: University of Chicago Press, 1993, and
review recent issues of the journal.
1. What Goes Where?
The sections of the manuscript should be placed in the
following order: cover page, title page, body, appendixes, endnotes,
reference list, tables, figures. Each section should begin on a new
page.
Cover Page -- Article title, with full name of
author(s), present position, organizational affiliation, full address
including postal code and country, telephone/fax numbers, and e-mail
address. Author(s) must be listed in the order in which they are to
appear in the published article. Please clearly indicate which author
will serve as the primary contact for the journal and be especially sure
to provide a fax number and e-mail address for this person. A 40-word
(maximum) narrative on each author's specialty or interests should also
appear on this page, as should any acknowledgment of financial or
technical assistance. (This page will be removed prior to sending the
manuscript to reviewers.)
Title Page -- Title of paper, without author(s)
name(s), and a brief abstract of no more than 150 words substantively
summarizing the article. Four or five keywords to facilitate electronic
access to this manuscript should also be listed on this page.
Body -- The text, with major headings centered on
the page and subheadings flush with the left margin. Major headings
should use all uppercase letters; side subheadings should be typed in
upper- and lowercase letters. Do not use footnotes in the body of the
manuscript. If used, please place endnotes in a numbered list after the
body of the text and before the reference list; however, avoid endnotes
wherever possible because they interrupt the flow of the manuscript.
Acronyms, abbreviations, and jargon are defined unless they are
well-known (such as FBI) or they can be found in the dictionary. Quotes
of 10 or more words include page number(s) from the original source.
Every citation has a reference and every reference is cited.
Tables and Figures -- Tables should be formatted
in table form with separate cell divisions and rows. Tables are listed
at the end of the electronic file, each on a separate page. Each table or figure should
be prepared on a separate page and grouped together at the end of the
manuscript. The data in tables should be arranged so that columns of
like materials read down, not across. Nonsignificant decimal places in
tabular data should be omitted. The tables and figures should be
numbered in Arabic numerals, followed by brief descriptive titles.
Additional details should be footnoted under the table, not in the
title. In the text, all illustrations and charts should be referred to
as figures. Figures must be clean, crisp, black-and-white, camera-ready
copies. Please avoid the use of gray-scale shading; use hatchmarks,
dots, or lines instead. Please be sure captions are included. Indicate
in text where tables and figures should appear. Be sure to send final
camera-ready, black-and-white versions of figures and, if possible,
electronic files.
References -- References should be typed
double-spaced in alphabetical order by author's last name (see 3).
2. Reference Citations within Text
Citations in the text should include the author's last
name and year of publication enclosed in parentheses without
punctuation, for example, (Kinsey 1960). If practical, the citation
should be placed immediately before a punctuation mark. Otherwise,
insert it in a logical sentence break.
If a particular page, section, or equation is cited, it
should be placed within the parentheses, for example, (Kinsey 1960,
112). For multiple authors, use the full, formal citation for up to
three authors, but for four or more use the first author's name with "et
al." For example, use (White and Smith 1977) and (Brown, Green, and
Stone 1984). For more than three authors, use (Hunt et al. 1975), unless
another work published in that year would also be identified as (Hunt et
al. 1975); in that case, list all authors, for example, (Hunt, Bent,
Marks, and West 1975).
3. Reference List Style
List references alphabetically, principal author's
surname first, followed by publication date. The reference list should
be typed double-spaced, with a hanging indent, on a separate page. Do
not number references. Please see the reference examples below as well
as reference lists in recent issues. Be sure that all titles cited in
the text appear in the reference list and vice versa. Please provide:
translations for non-English titles in references; page ranges for
articles and for book chapters; and provide all authors'/editors names
(note "et al.," unless it appears that way in the publication).
Journal article
Smith, J. R. 2001. Reference style guidelines. Journal of Guidelines
4 (2): 2-7 [or 4:2-7].
----------- 2001. Reference style guidelines. Journal
of Baltic Studies 4 (2): 2-7.
Book
Smith, J. R. 2001. Reference style guidelines. Thousand Oaks, CA:
Sage.
Chapter in a book
Smith, J. R. 2001. Be sure your disk matches the hard copy. In
Reference style guidelines, edited by R. Brown, 155-62. Thousand
Oaks, CA: Sage.
Editor of a book
Smith, J. R., ed. 2001. Reference style guidelines. Thousand
Oaks, CA: Sage.
Dissertation (unpublished)
Smith, J. R. 2001. Reference style guidelines. Ph.D. diss., University
of California, Los Angeles.
Paper presented at a symposium or annual meeting
Smith, J. R. 2001. A citation for every reference, and a reference for
every citation. Paper presented at the annual meeting of the Reference
Guidelines Association, St. Louis, MO, January.
Online
Smith, J. R. 2001. Reference style guidelines. In MESH vocabulary file
[database online]. Bethesda, MD: National Library of Medicine. [cited 3
October 2001]. Available from
www.sagepub.com
4. Mathematical Notation
Mathematical notation must be clear within the text. Equations should be
centered on the page. If equations are numbered, type the number in
parentheses flush with the right margin. For equations that may be too
wide to fit in a single column, indicate appropriate breaks. Unusual
symbols and Greek letters should be identified by a marginal note.
5. Permission Guidelines
Authors are solely responsible for obtaining all necessary permissions
and for paying any associated fees. Permission must be granted in
writing by the copyright holder and must accompany the submitted
manuscript. Authors are responsible for the accuracy of facts, opinions,
and interpretations expressed in the article.
Permission is required to reprint, paraphrase, or adapt
the following in a work of scholarship or research:
· Any piece of writing or other work that is used in its
entirety (e.g., poems, tables, figures, charts, graphs, photographs,
drawings, illustrations, book chapters, journal articles, newspaper or
magazine articles, radio/television broadcasts);
· Portions of articles or chapters of books or of any of the items in
the preceding paragraph, if the portion used is a sizable amount in
relation to the item as a whole, regardless of size, or it captures the
"essence" or the "heart" of the work;
· Any portion of a fictional, creative, or other nonfactual work (e.g.,
opinion, editorial, essay, lyrics, commentary, plays, novels, short
stories); and
· Any portion of an unpublished work.
MANUSCRIPT SUBMISSION
Submit manuscripts electronically, in MS Word format, to
jmm.agb@asu.edu.
Direct inquiries to the editor:
Dr. Clifford J. Shultz, II
Editor, Journal of Macromarketing
Arizona State University
Morrison School of Management and Agribusiness
7001 E. Williams Field Road
Mesa, AZ 85212
USA
Office: (480) 727-1242
Fax: (480) 727-1961
All published material is copyrighted by Sage Publications, Inc. Every
author and co-author must sign a contract before an article can be
published.
Submission of Final Manuscripts
Authors of final manuscripts accepted for publication should submit
manuscripts electronically, in Word format, to jmm.agb@asu.edu. The
author should keep an extra, exact copy for future reference. Figures
are acceptable as camera-ready copy only.
How
to get help with the quality of the English in your submission:
Authors who want to refine the use of English in their manuscripts might
consider utilizing the services of SPi, a non-affiliated company that
offers Professional Editing Services to authors of journal articles in
the areas of science, technology, medicine or the social sciences. SPi
specializes in editing and correcting English-language manuscripts
written by authors with a primary language other than English. Visit
http://www.prof-editing.com for more information about SPi's
Professional Editing Services, pricing and turn-around times, or to
obtain a free quote or submit a manuscript for language polishing.
Please
be aware that SAGE has no affiliation with SPi and makes no endorsement
of the company. Your use of their services in no way guarantees that
your submission will ultimately be accepted. Any arrangement you enter
into will be exclusively between yourself and SPi, and any costs
incurred are the sole responsibility of the author.
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