The Journal of Macromarketing, now in its 28th year of publication, is the preeminent scholarly outlet for meaningful research that examines the effects of markets and marketing on society, the effects of social programs on marketing practice, marketing history, marketing systems and marketing phenomena in the aggregate, and marketing's effects on quality of life.  The Journal of Macromarketing is published by SAGE Publications. The academic aspects are steered by the Macromarketing Policy Board and the Manuscript Review Board. The Editor is  Clifford J. Shultz, II, from the Morrison School of Arizona State University.

The Journal of Macromarketing features six topical sections, each with its own Editor.  These sections address topics on which the Journal of Macromarketing has published most extensively. Authors are encouraged to submit manuscripts for these categories:

• Competition, Markets, and Marketing Systems

• Marketing Ethics and Distributive Justice

• Global Policy and the Environment

• Marketing and Development

• Marketing History

• Quality of Life

However, we welcome manuscripts on all societal and/or systemic aspects of marketing. 

The Journal also publishes reviews of significant books and other works, all of these are found in the section, Reviews and Communications. Invited commentaries on important issues are also published. 

To learn more about the Mission and Vision of the Journal of Macromarketing please click here Vision

You are visitor number


This page last edited March 19, 2008