Dr. Clifford J. Shultz II, Professor and Marley Foundation Chair

Cliff Shultz is Professor and Marley Foundation Chair at the Arizona State University, Morrison School of Management and Agribusiness, and the School of Global Studies. He received his Ph.D., M. Phil. and M.A.  from Columbia University and his B.A. from DePauw University. Dr. Shultz has taught at the Columbia University Graduate Business School, ASU School of Management, University of Zagreb, University of Rijeka, Ho Chi Minh City Economics University and College of Marketing, Swedish School of Economics, University of Western Australia, etc.; he also has served as a Fulbright Scholar (Croatia and Vietnam), an Invited Scholar at the Indochina Program of the Harvard Institute for International Development, and currently serves as Faculty Affiliate at the Program for Southeast Asian Studies, College of Business, Russian and East European Studies Consortium, and the Harvard-Fulbright Economics Teaching Program. 

Dr. Shultz is regarded as a leading authority on marketing, development and consumption in transforming economies, particularly the transition economies of Southeast Asia and the Balkans.  He has worked, for example, to improve rice and coffee production, distribution and quality in Vietnam; he has worked to reclaim mine-laden fields in Bosnia and Cambodia, and to initiate traditional fiber production and marketing programs in Croatia and Laos; he is working to reform the judicial and marketing systems in Bangladesh; etc.  More generally, he has worked with research institutes, universities, NGOs, and other international government agencies and private companies to improve marketing and administrative systems, research methodology, and ultimately consumer and societal welfare. Dr. Shultz currently is working with various  governments and organizations to study war-recovery, export marketing, government reconstruction and institution building, brand translations, franchising, enterprise development, and intellectual property rights; he is also working with companies, governments and research institutes to study food marketing systems as conduits to win-win socioeconomic development and sustainable peace, and he is examining marketing communications in the sports and food industries, with an emphasis on corporate sponsorship and brand building. 

Dr. Shultz currently serves as Editor of the Journal of Macromarketing, as President of the International Society of Markets and Development, and serves on several editorial and policy boards, including Journal of Public Policy & Marketing, Trzište and Consumption, Markets and Culture. He has over 100 publications in numerous academic and business journals, and other scholarly outlets, including the Columbia Journal of World Business, Contemporary Southeast Asia, Business Horizons, Psychology and Marketing, Advances in Consumer Research, Zeitschrift für Anwaltspraxis, Marketing Management, Research in Consumer Behavior, Journal of Applied Social Psychology, Journal of Public Policy & Marketing, Journal of Advertising Research, Journal of Macromarketing, European Journal of Marketing, Ekonomski Pregled, Marketing Letters, Journal of International Marketing and others. He co-edited Consumption in Marketizing Economies, published by JAI Press, Marketing Contributions to Democratization and Socioeconomic Development, published by Sveucilišna knjižnica; co-authored a monograph for the United Nations on small business development in transition economies; co-authored/edited Marketing and Consumer Behavior in East and South-East Asia, published by McGraw-Hill; and most recently co-authored/co-edited Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand, published by M. E. Sharpe.

Dr. Shultz has received several awards for his scholarly contributions, including the aforementioned Fulbright appointments, the Thomas Kinnear Award for most outstanding article published in the Journal of Public Policy & Marketing, the Mijo Mirkovic Award for outstanding contributions to research, numerous grants for scholarly projects, etc. He has been invited to lecture or to make research presentations at universities and research institutes on five continents.

He is married to Katherine and has a son, Matthew. In his minimal spare time he enjoys his family, sports, languages, the arts, and travel.